References

Along with the development of our own tools and methods through client engagements we continually work with other leading pricing experts throughout North America and Europe.  The following price-related books and articles are good sources of information:

Leading Price Management Publications

• The Price Advantage by Michael V. Marn, Eric V. Roegner, and Craig C. Zawada
• Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets by Hermann Simon, Frank F. Bilstein, and Frank Luby
• The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) by Thomas T. Nagle and John Hogan

General Price Management

• Bringing Science to the Art of Pricing™ by Ryan White
• Managing Price, Gaining Profit by Michael V. Marn, Robert L. Rosiello
• Making Money with Proactive Pricing by Elliot B. Ross

Market Share

• Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability by J. Scott Armstrong and Fred Collopy.
• The Profitability of Winning by J. Scott Armstrong and Fred Collopy.

Pricing Strategies

• Battling Powerful Procurement Groups: How to Profitably Participate in Reverse Auctions By John Bloomer, Joe Zale, and John E. Hogan – Strategic Pricing Group
• Are Your Prices Too Low? by Joel E. Urbany
• How to Think About Pricing Strategies in a Downturn by Nick Wreden

Segmentation

• Dow Corning's Big Pricing Gamble by Loren Gary